優勢租賃為全新成立之品牌，據點位於台中，
在既有秩序之中，重新定義用車的自由。
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從日常通勤，到豪華車款，
再延伸至高性能與超跑資源，
不同層級的車輛被整合於同一體系之中，
讓使用者不再被既定框架所限制。
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標誌以 USEGOOD 為起點，
並為其量身打造專屬中英文標準字體；
將品牌兩個英文字首轉化為
一個連續而收斂的符號。
在理性與流動之間，
形成一種穩定卻不僵硬的狀態。
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其中隱含「you」的含意，
回應品牌與使用者之間的直接關係，
也讓整體識別在理性結構之外，
保留一層更貼近使用情境的理解。
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我們刻意避開
租賃產業既有的直白與功能導向，
轉而以更具意境的形式建立品牌形象，
使其在市場中保有清晰且穩定的識別位置。
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感謝 業主信任。

USEGOOD is a newly established mobility brand based in Taichung, redefining the freedom of driving within an existing market structure.
From daily commutes to luxury fleets, extending into high-performance and supercar access,
diverse vehicle tiers are integrated into a cohesive system— allowing users to move beyond conventional limitations.
The identity begins with the name USEGOOD,
featuring custom-designed Chinese and English logotypes.
The two initials are distilled into a single, continuous form—balancing structure with fluidity, creating a presence that is stable, yet never rigid.
Subtly embedded within the mark is the notion of “you,” reflecting a direct relationship between the brand and its users.
Beyond its rational construction, the identity retains a layer of human understanding.
Rather than adopting the blunt, function-driven language of the leasing industry, the brand is shaped through a more atmospheric approach—establishing a clear and composed position within the market.
Special thanks to our client for their trust.
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#品牌設計 #品牌行銷 #品牌顧問 #商業空間 #包裝設計
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